Jeans Made in France since 1892
Célestin Tuffery, tailor of Florac since 1892, made Yves Saint Laurent’s dream come true before he even dreamed it: he invented the first French pair of jeans. At the beginning of the century, he made the first working pants with canvas from Nimes, the nearby city, 110 kilometres away, for the track-layers working on the Florac-Sainte-Cécile d’Andorge train line.
From their beginnings, these trousers had the characteristics we know them for today, including the famous little watch pocket. Little by little, workers, farmers and masons – a movement that happened at the same time in California with Levi Strauss & Co – adopted the garment specially made for them. These were the early days of workwear.
In 1945, the American soldiers, saviours in jeans, became icons and work-wear became freedom-wear: (almost) everyone wore them. Women had to wait until the sixties for their model. Célestin left his business to his son, Jean-Alphonse, who, faced with increasing demands, changed Tuffery, the family-run clothes-making business, into a business specialized in blue jeans renamed… Tuff’s! Up to forty seamstresses produced 500 pairs a day, until the collapse of textile Made in France in the early 80’s. Without ever failing to honour Tuff’s identity: quality and know-how, the three brothers resisted the tidal wave of textile from overseas and continued doing their business as well as ever. Today, Julien Tuffery, a fourth generation Tuffery, has taken over.
Since 1892, Tuff’s jeans have always been made in Florac, in the Cevennes in France.